Poyeen Publishing Releases Third Book in Marshals Paris Urban Fantasy Series

March 16th, 2017

BOCA RATON, FL, March 16, 2017 – Smells Like Weeia Spirit (Poyeen Publishing, ebook $5.99, $12.99 print edition) a new title from Elle Boca, author of the Paris urban fantasy Marshals Series, is available for pre-order on Amazon. Boca’s new urban fantasy novel, set in modern day Paris, France, explores the world of superhumans living incognito and the marshals who protect them from one another and from humans. It is the third book in the Marshals Series and the sequel to Weeia on My Mind, released in August 2016.

Smells Like Weeia Spirit begins soon after the end of Weeia on My Mind. Danni Metreaux, a smart marshal with outstanding skills and a point to prove, is second in charge in Paris. Weeia super cops, like Danni, are trained to keep the superhuman race hidden and safe from humans. Sébastien, her impossibly wealthy and handsome direct report, has become her closest ally. Meanwhile her romance with Iaen has grown stronger than ever.

Danni and Sébastien keep getting called in to deal with superhumans behaving oddly for no apparent reason, and innocent people are dying. Will they be able to find the culprit before more people die and the secret of the Weeia is revealed?

The Weeia books are a fun, mysterious, and adventurous world from a South Florida author who reveals an incredible story of what humans might become. It is sure to inspire young adult and adult readers.

About Elle Boca

Elle Boca began reading at an early age. She is the author, under a pen name, of two urban fantasy series about superhumans called Weeia, the Unelmoija Series in Miami and the Marshals Series in Paris. Other titles include Gypsies, Tramps and Weeia, In the Garden of Weeia, and a five-book Miami urban fantasy Weeia series comprised of: Unelmoija: The Dreamshifter, Unelmoija: The Mindshifter, Unelmoija: The Spiritshifter, Unelmoija: The Timeshifer, and Unelmoija: Paradox. Details at http://elleboca.poyeen.com

Note to editors: Advance reader copies and images are available.

Media contact:

Elena del Valle elena@lnaworld.com | 305-270-6309

Poyeen Publishing Releases second book in Paris Urban Fantasy Marshals Series

August 9th, 2016

Weeia on My Mind, a new title from South Florida based author Elle Boca, is available on Amazon in print and digital formats

BOCA RATON, FL, August 09, 2016 — Weeia on My Mind (Poyeen Publishing, ebook $5.99, $12,99 print edition) a new title from Elle Boca, author of the Miami urban fantasy Unelmoija Series, is available on Amazon in print and digital formats. Boca’s new urban fantasy novel, set in modern day Paris, France, explores the world of superhumans living incognito and the marshals who protect them from one another and from humans. It is the second book in the Marshals Series and the sequel to Gypsies, Tramps and Weeia, released in February 2016.

Weeia on My Mind begins soon after the end of Gypsies, Tramps and Weeia. Danni Metreaux, a marshal with outstanding skills, arrived in Paris to discover one of the most coveted locations for marshal postings was less than she might have expected. Weeia super cops, like Danni, are trained to keep the superhuman race hidden and safe.

Despite Danni’s efforts to make Paris her home her situation is less than ideal. To make matters worse a junior marshal, who seems perfect in every way, arrives in Paris. Is he trying to make her look bad? His easy going positive attitude does little to dispel Danni’s annoyance and envy. Fortunately, romance is in the air. Danni has her hands full with criminals preying on a local Weeia merchant and her new trainee. Her instincts tell her that a powerful Weeia has been forcing humans to commit a series of crimes, wiping their victim’s memories, and leaving them to human justice. Will Danni be able to discover who is behind the crimes and stop them without losing her own mind?

The Weeia books are a fun, mysterious, and adventurous world from a South Florida author who reveals an incredible story of what humans might become. It is sure to inspire young adult and adult readers.

Note to editors: Advance reader copies and images are available.

Media contact:

Elena del Valle elena@lnaworld.com | 305-270-6309

About Elle Boca

Elle Boca began reading at an early age. She recently explored a new passion for fiction writing under a pen name. Before releasing In the Garden of Weeia she completed a five-book Miami urban fantasy Weeia series about superhumans comprised of: Unelmoija: The Dreamshifter, Unelmoija: The Mindshifter, Unelmoija: The Spiritshifter, Unelmoija: The Timeshifer, and Unelmoija: Paradox. Details at http://elleboca.poyeen.com

PRSA Palm Beach County to hold Multicultural Communication event

March 26th, 2012

Multicultural Communication: How to Connect With New Audiences Without Learning a New Language

Wednesday, March 28 11:45 AM to 1 PM

Tickets $20 Members of PRSA and $25.00 Guest Tickets

The Embassy Suites
1601 Belvedere Road
West Palm Beach, FL 33406

As any South Florida communicator knows, we work in a diverse market. But whether or not you are bilingual, you can still connect with multicultural customers. Join Juan Carlos Fanjul from CBS 12 as he moderates a discussion on multicultural communication. Panelists will share advice, resources – and maybe even cautionary tales – to help us expand our message to a more diverse audience. Come prepared with questions, and say “hola” to new opportunities to connect.

Panelists:

Gretta Vitta – Ms. Vitta is the host of “ Spanglish con Gretta Vitta”, on “Hola Vision TV” an affiliate station with CBS 12 as well as a radio host for WPBR 1340am. Her articles and columns can be found in many prestigious magazines including “Hispanic in America Magazine,” “Latin Connection Magazine,” and “Sunset Drive Magazine,” which features her column “Destination South Florida with Gretta Vitta.”

Elena del Valle –Ms. del Valle is principal of LNA World Communications, a marketing and communications company, as well as the director and editor of Hispanic Marketing & Public Relations. She is the founding president of the Hispanic Marketing & Communication Association and a former member of PRSA. She served as chair of PRSA’s Multicultural Section and as a judge of its Silver Anvil Awards, and was a member of PRSA’s prestigious Counselors Academy and the organization’s National Advocacy Committee.

Andre Varona – Mr. Varona is the Chief Executive Officer of the Hispanic Chamber of Commerce of the Palm Beaches, where he oversees the organization’s mission of developing and growing the area’s Hispanic market. The Hispanic population in Palm Beach County is now 17% of the total population, and Andre will share insights on how businesses can reach out if they haven’t before.

Register at http://prsapalmbeach.org/meetinginfo.php

WTTC Announces Shortlist of Finalists for 2009 Tourism for Tomorrow Awards

February 16th, 2009

12 Companies and organisations honoured with sustainable tourism accolade

16 February 2009 – London, UK:  The World Travel & Tourism Council (WTTC) today announced the 12 finalists for the 2009 Tourism for Tomorrow Awards. Under WTTC’s stewardship since 2003, the prestigious Awards recognise best practices in sustainable tourism in four different categories – Destination Stewardship, Conservation, Community Benefit and Global Tourism Business. A record number of entries were received this year from over 40 countries and six continents.

The 12 finalists were selected by an international team of independent judges in each of the four award categories for having successfully demonstrated sustainable tourism  practices, including the protection of natural and cultural heritage, social and economic benefits to local people,  and environmentally-friendly operations.

The 2009 Finalists are:
Destination Stewardship Award
Grupo PUNTACANA, Dominica Republic – www.puntacana.com
Heritage Watch, Cambodia – www.heritagewatch.org
South West Tourism, UK – www.swtourism.org.uk
Conservation Award
Ionian Eco Villagers, Greece – www.relaxing-holidays.com
Lane Cove River Tourist Park, Australia – www.lcrtp.com.au
NatureAir, Costa Rica – www.natureair.com
Community Benefit Award
Community Action Treks, Nepal – www.catreks.com
Ol Donyo Wuas, Kenya – www.oldonyowuas.com
Zakoura Foundation for Micro Credits, Morocco – www.zakourafondation.org
Global Tourism Business Award
GAP Adventures, Canada & Global – www.gapadventures.com
Marriott International Inc, USA & Global – www.marriott.com
Metropolitan Touring, Ecuador – www.metropolitan-touring.com

Costas Christ, Chairman of Judges said: “We have reached a global tipping point in the travel industry, as more businesses and countries realise that sustainable tourism is not only about protecting the environment and safeguarding cultural diversity, but that it is also an important economic opportunity.  The Tourism for Tomorrow Awards judging process goes beyond just what a company says it is doing in sustainable tourism. Our next phase of judging involves an on-site expert evaluation of each finalist to assess what they are doing in practice, leading up to the selection of one winner in each category. ”

“The outstanding quality of this year’s entries reflects the growing interest in the Tourism for Tomorrow Awards, “ said WTTC President and CEO Jean-Claude Baumgarten. “They demonstrate the Travel & Tourism industry’s long-term commitment to responsible tourism management, protecting the natural, social and cultural environment.”

The Tourism for Tomorrow Awards are endorsed by WTTC Members and other organisations. They are organised in association with two Strategic Partners – Travelport and The Leading Travel Companies Conservation Foundation – with additional sponsors Fairmont Hotels & Resorts and Rothschild Inc. Media partners include BBC World, Breaking Travel News, e-Turbo News, FVW, greentravelguides.tv, Grupo RBS, Mercados & Eventos, National Geographic Adventure, Newsweek, Simon & Baker Travel Review, Telegraph Media Group, Travel Daily News, TravelMole, Travel Weekly, Travel Weekly UK, TTN Middle East, USA Today and 4hoteliers. Contributors are Adventure in Travel Expo, BEST Education Network, the Rainforest Alliance, Sustainable Travel International, the World Heritage Alliance, Reed Travel Exhibitions and World Travel Market.

CONTACT
For more information about the Tourism for Tomorrow Awards and the finalists, please call Susann Kruegel, WTTC’s Manager, e-Strategy and Tourism for Tomorrow Awards, on +44 (0) 20 7481 8007, or contact her by email at susann.kruegel@wttc.org. You can also check out the website: www.tourismfortomorrow.com

WTTC Announces Panel of International Experts for 2009 Tourism for Tomorrow Awards

December 10th, 2008

FOR IMMEDIATE RELEASE

WTTC Announces Panel of International Experts for 2009 Tourism for Tomorrow Awards

December 10, 2008 – London, UK – The World Travel & Tourism Council (WTTC) recently announced the Judges for the 2009 Tourism for Tomorrow Awards, WTTC’s high-profile sustainable tourism accolade, in association with Travelport and The Leading Travel Companies Conservation Foundation.

The Tourism for Tomorrow Awards are presented annually to organisations pioneering responsible tourism management and helping to improve the livelihoods of communities in host destinations through sustainable tourism development. The Awards have gained international recognition thanks to a rigorous judging process, including an on-site verification for all finalists.

Costas Christ, Chairman of the Panel and internationally acclaimed expert in sustainable tourism, said: “The Tourism for Tomorrow Awards are truly a global recognition of best practices in sustainable tourism. Not only does our diverse panel of judges represent a high level of Travel & Tourism expertise, but they also represent countries from all around the world.”

The judges on the Finalist Selection Committee for 2009 are:

Dr Peter Burns, Professor, Centre for Tourism Policy Studies, University of Brighton
Tony Charters, Principal, Tony Charters & Associates
Erika Harms, Executive Director of Sustainable Development, United Nations Foundation
Marilú Hernández, President, Fundacion Haciendas del Muno Mayas
Dr Janne J Liburd, Associate Professor, University of Southern Denmark & Chair, BEST Education Network
Brian Mullis, President, Sustainable Travel International
Mahen Sangkhrajka, Chairman, Big Five Tourism and Expeditions
Kaddu Sebunya, Director of Program Design, Africa Wildlife Foundation
Mandip Singh Soin FRGS, Founder & Managing Director, Ibex Expeditions (P) Ltd
Jamie Sweeting, Vice President of Environmental Stewardship & Global Chief Environmental Officer, Royal Caribbean International
Albert Teo, Managing Director, Borneo Eco Tours
Michelle White, Director of Sustainability, Indigo Books and Music Inc

This internationally acclaimed panel includes representatives of both the public and private sectors, as well as media and academia. Its members will review and select a shortlist of finalists in each of the four Award categories to move to the second stage of the judging process, during which on-site inspections will take place. Following the third stage of judging, a final Panel will choose the winner for each category.

Members of the Winners’ Selection Committee are:

Costas Christ, Chairman of Judges, Tourism for Tomorrow Awards
Graham Boynton, Group Travel Editor, Telegraph Media Group
Fiona Jeffery, Chairman, World Travel Market & Just A Drop

The Tourism for Tomorrow Awards are endorsed by WTTC Members and other organisations. Sponsors include Travelport and The Leading Travel Companies Conservation Foundation, Fairmont Hotels & Resorts and Rothschild Inc. Media partners include BBC World, Breaking Travel News, e-Turbo News, greentravelguides.tv, Meltwater News, National Geographic Adventure, Newsweek, Telegraph Media Group, Travel Weekly UK, USA Today and 4hoteliers. Contributors are Adventure in Travel Expo, BEST Education Network, the Rainforest Alliance, Sustainable Travel International, the World Heritage Alliance, Reed Travel Exhibitions and World Travel Market.

CONTACT
For more information about the Tourism for Tomorrow Awards, please call Susann Kruegel, WTTC’s Manager e-Strategy and Tourism for Tomorrow Awards, on +44 (0) 20 7481 8007 or contact her by email at susann.kruegel@wttc.org. You can also check out the website: www.tourismfortomorrow.com

PRSA, HispanicMPR.com Establish Cross Promotional Alliance

March 11th, 2008

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FOR IMMEDIATE RELEASE      

Contact:

Elena del Valle elena@lnaworld.com 
305-270-6309
Diane Gomez diane.gomez@prsa.org
212-460-1437 

Hispanic Marketing & Public Relations (HispanicMPR.com) http://www.hispanicmpr.com/, an online forum and audio podcast for the exchange of information and ideas on Hispanic marketing and public relations, and the Public Relations Society of America, (PRSA) http://www.prsa.org/, recently announced a cross-promotional event partnership agreement

NEW YORK and BOCA RATON, Fla. March 11, 2008 – Hispanic Marketing & Public Relations (HispanicMPR.com) http://www.hispanicmpr.com/, an online forum and audio podcast for the exchange of information and ideas on Hispanic marketing and public relations, and the Public Relations Society of America, (PRSA) http://www.prsa.org/, recently announced a cross-promotional event partnership agreement for 2008. Under that agreement, the two organizations will exchange access to information and registration materials for some 2008 PRSA events.

“This joint effort offers our members an excellent opportunity to gain a better understanding of how to engage diverse communities in both communications and collaboration,” said PRSA Chair and CEO Jeffrey Julin, APR. “It also is a demonstration of PRSA’s commitment to the wide interests and areas of expertise of our members.” 

The three PRSA events that will benefit from additional Hispanic market exposure are the Health Academy’s 19th Annual Conference conference.html to be held April 2-4 in Chicago, Ill., Counselors Academy Spring Conference to be held May 18-20 in Naples, Fla., and the PRSA International Conference http://www.prsa.org/conf2008/ to be held Oct. 25-28 in Detroit, Mich.

“We’re excited to work with PRSA for the second year in a row,” said HispanicMPR.com Editor Elena del Valle, MBA. “It’s a wonderful opportunity for both organizations to expand our reach and offer richer content alternatives to our audiences.”

Started as a companion Web site for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95); HispanicMPR.com features original content, including downloadable expert presentations http://www.hispanicmpr.com/resources/hmpr-products/, daily articles and weekly podcast audio interviews. Visitors may sign up for e-mail updates, search the Web site for Hispanic market information, and watch videos and listen to podcasts online, as well as download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics contributed fifteen chapters to the book.

The Public Relations Society of America, headquartered in New York City, is the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters nationwide and 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 291 Chapters at colleges and universities throughout the United States and one Chapter in Argentina.

LNA principal to speak about Hispanic media at CASE Chicago conference

March 3rd, 2008

   
FOR IMMEDIATE RELEASE      Contact: lna@lnaworld.com 

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Elena del Valle, MBA, principal of LNA World Communications (http://www.lnaworld.com/) will speak about “How to Reach and Pitch the Hispanic Media” at the Annual Conference for Media Relations Professionals of the Council for Advancement and Support of Education (CASE) March 10 in Chicago, Illinois. Following her presentation, she and Julian Posada, general manager, Hoy will participate in a panel discussion moderated by Carlos Barroso, director of Marketing and Communications and adjunct faculty member, Saint Andrew’s School.

Del Valle is responsible for media training, strategic planning and client relations at LNA, a marketing and communications company. She is also director and editor of the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95) and host of the companion website and weekly audio podcast program by the same name, Hispanic Marketing & Public Relations (http://www.hispanicmpr.com/). As a veteran expert on the Hispanic market and frequent presenter at national and international events, she was invited by the conference organizers to share insights and information on the 45 million Hispanics in the United States and how to interact with Latino media.

HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, was recently selected Women that Win February 2008 Business of the Month.  Del Valle was recently profiled in HispanicEntrepreneur.com, an online portal that profiles Hispanic and Latin American entrepreneurs, companies and investors which provide them with start-up funds and capital.

Started as a companion website for the Hispanic Marketing & Public Relations book HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews.  Visitors may sign up for daily email updates, search the website for Hispanic market information; watch videos and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book. 

The mission of Council for Advancement and Support of Education is to advance and support educational institutions around the world by enhancing the effectiveness of the alumni relations, communications, marketing, fund raising, and other advancement professionals who serve them. Conference details are available at http://www.case.org/conferences/mrp/program.cfm

HispanicMPR.com is Women that Win February Business of the Month

January 29th, 2008

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January 30, 2008

Boca Raton, FL – Hispanic Marketing & Public Relations, HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, was recently selected Women that Win February 2008 Business of the Month. More information is available online at http://www.hispanicmpr.com/

Started as a companion website for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews.  Visitors may sign up for daily email updates, search the website for Hispanic market information; watch videos and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book. 

Florida based Women that Win (WomenThatWin.com), founded by Kellie Kuecha, is dedicated to empowering women to continuously seek new horizons in their careers by providing educational seminars, unique opportunities to form strategic alliances and unlimited resources that enable them to define, develop and achieve their personal and professional goals.

Contact: Elena del Valle
elena@lnaworld.com
Kellie Kuecha
kellie@womenthatwin.com

HispanicMPR editor to speak at 14th Annual Marketing to U.S. Hispanics & Latin America conference

January 25th, 2008

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Photo: Cristian Lazzari 

Elena del Valle, MBA, editor, Hispanic Marketing & Public Relations (HispanicMPR.com) will discuss “Hispanics Online: Tapping a Golden Opportunity” during the 14th Annual Marketing to U.S. Hispanics & Latin America conference to be held in Miami January 27-29, 2008.

As an veteran expert on the Hispanic market and frequent presenter at national and international events, she was invited by the conference organizers to share insights and information on the 17 million Hispanics online and how to market to them with the attendees to the Strategic Research Institute event.

Elena is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations. She is also the director and editor of the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95) and host of the companion website and podcast. 

ALM, the parent company of the Strategic Research Institute, is an integrated media company, focused on the legal and business communities. ALM owns and publishes 33 national and regional magazines and newspapers. The company is one of North America’s largest producers of conferences and trade shows for business leaders and the legal profession. ALM is an Incisive Media company.

Incisive Media is a provider of specialist business information, in print, in person and online. Incisive Media operates in four principal markets: financial services, risk management, professional services and marketing services.

LNA principal to discuss new media at PR professionals event

September 17th, 2007

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Elena del Valle, principal, LNA World Communications 

Photo: Cristian Lazzari 

Elena del Valle, principal, LNA World Communications will discuss the “New Media Revolution – RSS feeds, blogs, Wikis and other interactive communications tools” during the 2007 Professional Development Day of the Palm Beach Chapter of the Public Relations Society of America (PRSA) Thursday, September 27, 2007. In addition to Palm Beach Chapter members, the members of the Gulfstream Chapter of PRSA, the Gold Coast PR Council and the local chapter of the American Marketing Association will be invited. 

Elena was invited for a second year in a row to discuss this popular and timely topic. Elena is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations. She is also the director and editor of the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95) and host of the companion website and podcast. 

The Public Relations Society of America (PRSA) is the world’s largest organization for public relations professionals. Its nearly 20,000 members, organized into 114 chapters, represent business and industry, technology, counseling firms, government, associations, hospitals, schools professional services firms and nonprofit organizations.

Click here for event brochure 2007 Professional Development Day of the Palm Beach Chapter of PRSA

Contact:
Elena del Valle                                                    
elena@lnaworld.com

Editors: JPG photos available