Archive for October, 2006

Luxury Travel Review becomes Media Sponsor of Tourism for Tomorrow Awards

Wednesday, October 11th, 2006




Contact:  Elena del Valle
              LNA World Communications
              (305) 270-6309

Luxury Travel Review becomes Media Sponsor of Tourism for Tomorrow Awards

Boca Raton, FL – The Simon & Baker Travel Review,, and Luxury Travel Review, , have become Media Sponsor of the 2007 Tourism for Tomorrow Awards. The Awards, organized by the World Travel & Tourism Council for the third year, promote and reward best practices in Travel & Tourism around the world.Other Media Sponsors include BBC World, National Geographic Adventure, E-Turbo, Travelmole and Newsweek. The Awards are sponsored by several WTTC Members and other organizations, including British Airways, Reed Travel Exhibitions, TAP, Espírito Santo Tourism Group and Opodo, as well as by Fairmont Hotels & Resorts and Adventure Travel Expo.

“We are delighted to have Simon & Baker Travel Review join our list of prestigious media sponsors for the Tourism for Tomorrow Awards this year, extending yet further our coverage and reach to raise awareness about the Awards,” said Jean-Claude Baumgarten, president and CEO, World Travel & Tourism Council. “We look forward to a fruitful partnership with Simon & Baker.”

There are four award categories open to tourism destinations, businesses and organizations: Destination Award for destinations of any size which show a commitment to responsible tourism development; Conservation Award for any tourism organization committed to the protection of natural and cultural heritage; Investor in People Award for any tourism organization which shows a commitment to human resource development and local community involvement; and Global Tourism Business Award for a tourism business of at least 200 employees operating in more than one destination which demonstrates responsible tourism practices.

The Simon & Baker Travel Review/Luxury Travel publishes first hand impressions, opinions and insights on top quality destinations, accommodations, restaurants, travel products and attractions worldwide including popular ecotourism destinations.  The Review publishes articles on Botswana, Nicaragua, Peruvian Amazon, South Africa, Tulum, and Zambia.  Other destinations include Paris, France; Trinidad and Tobago, The Bahamas, St. Barths, and St. Vincent and the Grenadines.

There are also first hand reviews of top gourmet restaurants such as The French Laundry in California, Picasso in Las Vegas, Alain Ducasse in New York, and Le Cinq, Ledoyen, and Le Grand Vefour in Paris. Travel related products include the safari friendly Transporter 90 for men, SassyBax intimate apparel for women, Vonage and Iridium satellite service for pleasure and business travel.

Travelers from near and far read articles on the website. Although the United States and Europe are the most common countries of origin for Review readers, visitors from many other areas such as Argentina, Australia, Chile, New Zealand, Singapore, South Africa and Thailand to name a few, visit frequently.  The Review offers a sign-up option for readers to receive complimentary monthly email updates on new and upcoming articles by submitting their email on the website at 

– 30 – releases first “Latino Family Dynamics” and “Hispanic Projections” downloadable recordings

Monday, October 2nd, 2006


Contact: Elena del Valle                                                

Editors: JPG photos available
Brenda Hurley hmprLiria_barbosas.jpg Roger Selbert, Ph.D.

Boca Raton, FL –, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, released two new downloadable audio recordings, “Latino Family Dynamics” and “Hispanics Projections.” The downloadable recordings feature presentations by Latino market researchers and experts. The recordings are available in downloadable MP3 format, and range in price between $69.95 ($89.95 on CD), and $109.95 ($129.95 on CD). Details on the recording are available online at“search-engine-marketing-to-hispanics”-audio-recording/

Liria has been involved in all facets of qualitative research heading a wide range of projects from initial design, recruitment, execution, moderation and analysis to the final written report. Since joining C&R in 1994, Brenda has specialized in quantitative research, providing custom research solutions for her clients utilizing online and offline methodologies. Roger Selbert, Ph.D. is one of the best-known and most respected trend experts in the United States.  He is a principal of The Growth Strategies Group, editor and publisher of Growth Strategies, and a senior fellow at the La Jolla Institute.  As a business futurist, his 20-year track record of economic, social and demographic foresight is unequalled.

“Latino Family Dynamics” and “Hispanics Projections” are the latest additions to the Resources Section launched in April 2006. Initial offerings include presentations by experts and leaders in the field. Michele Valdovinos, vice president of research and marketing, Phoenix Cultural Access Group, and co-author of a chapter titled “A Snapshot of the U.S. Hispanic Market” and Elena del Valle, MBA, principal, LNA World Communications, and editor of the Hispanic Marketing & Public Relations book present  “Hispanic Market Overview.” Dora O. Tovar, MPA, president, Tovar Public Relations, and contributing author of the “Hispanic Public Relations and Its Emergence as an Industry” chapter presents “The Next Step: Secondary Latino Markets.” 

Federico Subervi, Ph.D., professor at the School of Journalism and Mass Communication, Texas State University-San Marcos and co-author of the “Latino Media: A Cultural Connection” chapter and del Valle, contributing author of the “Cultural Understanding Key to Effective Media Training” chapter present “Latino Media and Hispanic Media Training.” Joel Bary, CEO and board member of, Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing at Intel Americas, and Perel discuss “Marketing to Hispanics Online.” Perel also discusses “Search Engine Marketing to Hispanics” in a separate presentation.

Started as a weblog for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), provides a place for readers and authors of the book, subscribers and visitors to connect, discover the latest Hispanic market news and updates and listen to expert interviews and presentations in an audio podcast format.  Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.  More information is available online at