Archive for July, 2006

Elena del Valle article on reaching Hispanics published in MRA newsletter

Thursday, July 27th, 2006

“Reaching America’s largest minority requires cultural understanding,” an article written by Elena del Valle, principal, LNA World Communications, was published in the Summer 2006 newsletter of the Southern California Chapter of the Marketing Research Association.

The article, published on page two of the six page newsletter, appeared just after the president’s message. In it, Elena outlined the importance of understanding culture in targeting Latino consumers. She also discussed five basic steps marketers can take to develop Hispanic oriented efforts.

Article by Elena del Valle published in Publicity Hound newsletter

Monday, July 17th, 2006

An article about Hispanic media relations written by Elena del Valle, president, LNA was published in the July/August issue of The Publicity Hound newsletter.

“What to do when Hispanic media call” outlines the reasons to consider responding to a Hispanic media inquiry and the steps to take to maximize the chances of a positive outcome. 

The Publicity Hound is a national subscription newsletter published by Joan Stewart in Port Washington, Wisconsin. It provides readers information on how to use free publicity to establish their credibility, enhance their reputation, position themselves as experts, sell more products and services, promote a favorite cause or issue, and position their company as an employer of choice.