Archive for April, 2005

New Hispanic Marketing & Public Relations Book Weblog Offers Related Discussion Forum

Wednesday, April 13th, 2005

Miami, FL (April 6, 2005) – A new Hispanic Marketing & Public Relations Weblog for marketing professionals and students was launched recently. Centered on the upcoming Hispanic Marketing & Public Relations book due out later this year, the weblog includes author biographies, Hispanic marketing and public relations news and serves as a forum for authors and visitors to post comments and share insights. The new book provides more than 350 pages of information, case studies, charts, tables, graphs, market data and opinions based on the knowledge of nineteen U.S. Hispanic market experts. Proceeds will benefit the Hispanic Marketing & Communication Association, HMCA. Information on the book, including a list of authors and a pre-publication sign up sheet is available at the HMCA website and on the new weblog .

Seventeen practitioners and two university academics contributed chapters to the book. Topics include a U.S. Hispanic market outline, acculturation issues, reaching Hispanics online, reaching Hispanics in-language, demographic projections, perceptions, public relations, Hispanic media, electronic publicity and media training, special events and qualitative and quantitative research considerations. Research guru Carlos Santiago, president and CEO of the California based Santiago Solutions Group, wrote the book’s foreword. Authors include a veritable who’s who of U.S. Hispanic marketing.

“The Hispanic Marketing & Public Relations book is a fabulous resource for anyone wishing to capitalize on this emerging and profitable market,” said book editor and project director, Elena del Valle. “It presents a detailed snapshot of U.S. Hispanics today including practical information and insights drawn from the authors’ more than 200 years of combined experience.”

The Hispanic Marketing & Communication Association (HMCA) is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. Hispanic market information, complimentary copies of the HMCA e-newsletter and invites to HMCA events, are available on the Association’s website
# # #

New Weblog Offers Insights

Wednesday, April 13th, 2005

Boca Raton, FL – Every year more Americans work from home and small business owners struggle to take time off to go on vacation. According to the 2004 American Interactive Consumer Survey, more than 44 million Americans worked from home in 2004. Two virtual office veterans, adept at finding convenient and affordable ways to stay connected and work efficiently during trips, recently launched the After working remotely during trips or extended stays for years from various parts of the U.S., Europe, Australia and Asia and sharing their findings with friends and colleagues; they decided offer a public forum for other like minded virtual office oriented travelers to share information and discuss remote working options.

Many telecommuters are unable to travel and work efficiently or to enjoy a get-away with their families without worrying about leaving their businesses and work responsibilities behind. As technology has evolved, it has become increasingly possible to work remotely and stay connected during leisure and business trips. New technology, such as broadband (work at home broadband use increased 84 percent from 2003 to 2004) opens a world of options for work-at-home employees, small business owners, students, and anyone working from an at-home or virtual office.

“A virtual office allows business travelers, small business owners and many others to work remotely. I used to find working while on a trip frustrating and expensive. Now, working remotely allows me the freedom to work and enjoy my stay at a remote location seamlessly,” said founder Gary Cox. provides practical information for telecommuters interested in a traveling office including issues relating to networking, telephony, faxing, wireless LAN’s, portable entertainment, storage devices and more. It also serves as a virtual forum for stay-at- home workers, small business owners needing to stay in touch when on the road and anyone else who travels and wants or needs to work during their trips.
– 30 –