Archive for June, 2006 adopts Diana Mera song as theme music

Tuesday, June 13th, 2006

hmprlogo_b_4_200.jpg  SGM Records


FOR IMMEDIATE RELEASE                 Editors: JPG photos available


Long Beach, CA and Boca Raton, FL June 13, 2006 — An instrumental version of Diana Mera’s song “Bésame” from the “Dianamera” album will be the new theme music for audio recordings starting this month., the first website and podcast on Hispanic marketing and public relations, serves as a forum for the exchange of information and ideas.

The first podcast featuring the new theme music is an interview with Martin Castro, president and CEO, Mexican American Opportunity Foundation, one of the nation’s largest nonprofit organizations serving Hispanics, which aired Monday, June 12th.

“SGM Records is delighted to work with to have Diana’s music featured in their podcasts and presentations reaching thousands of marketing experts, advertising executives, and communicators targeting Latinos across the country,” said Soledad Herrada, production director and chief executive officer, SGM Records.

Diana Mera, the singer and song writer of the song, wrote “Bésame” during the summer of 2002 in Phoenix, Arizona, where she found inspiration to write the songs of her first album. Bésame’s music video has aired on MTV/VHUNO, Televisa, Ritmoson Latino, and Univision.

Bésame means a lot to me and it feels amazing that it is taking me to do and be part of great projects like being the theme song of the Podcast of,” said Diana Mera. 

“We’re thrilled to collaborate with SGM Records and incorporate the upbeat and distinctive music from Bésame, Diana Mera’s beautiful song, into the recording series including our podcasts and presentations,” said Elena del Valle, MBA, editor of “Diana’s young and enthusiastic music is a perfect fit for our new online medium and downloadable files.”

The podcast and Resources Section presentations provide listeners essential first hand information from leading Hispanic market experts on how to reach America’s largest minority with marketing and public relations tools.

SGM Records, a record label and production company, conducts digital video production specializing in music videos, TV commercials and public service announcements. It manages and promotes Mera’s career.  SGM Records is a young enterprise owned and operated by Hispanic women. For more information online, visit  and

Emilio Zuleta
Elena del Valle

HMCA members receive discount on new audio resources featuring Hispanic market experts, leaders

Sunday, June 11th, 2006


Boca Raton, FL – ( ), a forum for the exchange of information and ideas on Hispanic marketing and public relations, will offer Hispanic Marketing & Communication Association (HMCA ) members a 15 percent discount on its newly launched line of Hispanic marketing and public relations audio recordings until July 31, 2006. Information on the product line is available online at recently launched the first ever series of downloadable audio resources about targeting Latinos with marketing and public relations tools. Initial offerings include presentations by experts and leaders in the field such as Federico Subervi, Ph.D., professor at the School of Journalism and Mass Communication, Texas State University-San Marcos and co-author of the chapter titled “Latino Media: A Cultural Connection;” Michele Valdovinos, vice president of research and marketing, Phoenix Cultural Access Group and co-author of the chapter titled “A Snapshot of the U.S. Hispanic Market;” Dora O. Tovar, M.P.A., president, Tovar Public Relations and contributing author of the chapter titled “Hispanic Public Relations and Its Emergence as an Industry;” and Elena del Valle, principal, LNA World Communications and contributing author of the chapter titled “Cultural Understanding Key to Effective Media Training.”

Started as a weblog for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), the website and companion podcast provide a place for readers and authors of the book, subscribers and visitors to connect, discover the latest Hispanic market news and updates and listen to expert interviews and presentations in an audio format.  Visitors may read updates and listen to podcast recordings on podcast announcements and the website audio player which appears under the heading “Podcast” or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.