HispanicMPR.com nominated for Blogger’s Choice Awards 2007

June 11th, 2007

Boca Raton, FL – Hispanic Marketing & Public Relations, HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, was recently nominated for four Blogger’s Choice Awards. HispanicMPR.com was nominated for Best Business Blog, Best Marketing Blog, Best Podcast and Best Blog Design. Blogger’s Choice Awards 2007 winners will be announced on November 10, 2007 at PostieCon in Las Vegas, Nevada. PostieCon is a one-day blog conference hosted by PayPerPost™. More information is available online at www.HispanicMPR.com

Started as a companion website for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews.  Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. 

There are 35 categories in the Blogger’s Choice Awards 2007 including Best Animal Blogger, Best Blog About Blogging, Best Blog About Stuff, Best Blog Design, Best Blog of All Time, Best Blogging Host, Best Business Blog, Best Celebrity Blogger, Best Charity Blog, Best Corporate Blog, Best Education Blog, Best Entertainment Blog, Best Food Blog, Foreign Language Blog, Best Geek Blog, Best Gossip Blog, Best Health Blog, Best Hobby Blog, Best Humor Blog, Best Marketing Blog, Best Parenting Blog, Best Photography Blog, Best Podcast, Best Political Blog, Best Pop Culture Blog, Best Religion Blog, Best Shopping Blog, Best Sports Blog, Best Travel Blog, Best Video Blogger, Freakiest Blogger, Hottest Daddy Blogger, Hottest Mommy Blogger, Most Obnoxious Blogger, The “Blogitzer” and Worst Blog of All Time. Additional information on the awards is available at BloggersChoiceAwards.com.

Contact:
Elena del Valle                                                    
elena@lnaworld.com

Editors: JPG photos available

HispanicMPR.com offers complimentary first “Emotional Branding” downloadable recording with completion of Visitor Survey

May 29th, 2007

Jay Gronlund hmprmarioquinones115.jpg 

Boca Raton, FL – HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, released a new downloadable audio recording, “Emotional Branding: How to capture the heart and mind of the Hispanic consumer” by Jay Gronlund and Mario Quiñones. The downloadable recording sells for $109.95 and features an interview with and presentation by Latino market experts Gronlund and Quiñones. For a limited time the recording is available on a complimentary basis for those who complete the HispanicMPR Subscriber Survey. Details on the recording are available online at http://www.hispanicmpr.com/resources/hmpr-products/emotional-branding/

Gronlund, vice president and managing director, Latin Pulse USA, is a marketing professional with over 30 years of senior management experience in large multinationals and international consulting. Mario Quiñones, president and founder, Latin Pulse, is responsible for the operations of Latin Pulse since July 2000. The company has operations in Mexico, Central America, South America and the U.S Hispanic market.

“Emotional Branding” is the latest addition to the HispanicMPR.com Resources Section launched in 2006. Other presentations by experts and leaders in the field are: “Hispanic Market Overview,” “The Next Step: Secondary Latino Markets,” “Latino Media and Hispanic Media Training,” “Marketing to Hispanics Online,” “Search Engine Marketing to Hispanics,” “Latino Family Dynamics,” “Hispanic Projections,” “Electronic Publicity and Broadcast Media,” and “Hispanic Market Translation Issues.”

Experts include: Joel Bary, CEO and board member, LatinMedios.com; Liria  Barbosa, senior research analyst, C & R Research; Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing, Intel Americas; Elena del Valle, MBA, principal, LNA World Communications; Martha E. Galindo, president and CEO of Galindo Publicidad Inc.; David Henry, president and founder of TeleNoticias; Brenda Hurley, vice president, C & R Research; Matias Perel, founder and president, Latin3; Roger Selbert, Ph.D., principal, The Growth Strategies Group; Federico Subervi, Ph.D., professor, School of Journalism and Mass Communication, Texas State University-San Marcos; Dora O. Tovar, MPA, president, Tovar Public Relations; Michele Valdovinos, vice president of Research and Marketing, Phoenix Cultural Access Group.

Started as a companion website for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews.  Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.  More information is available online at http://www.hispanicmpr.com/
 

Contact:

Elena del Valle                                                     
elena@lnaworld.com

Editors: JPG photos available

Hispanic Marketing & Public Relations book first ever Hispanic marketing book selected Choice magazine Outstanding Academic Title

January 29th, 2007

Hispanic Marketing & Public Relations book cover 

Attention editors jpg photos available

FOR IMMEDIATE RELEASE   

Boca Raton, FL (January 29, 2007) – Choice magazine selected The Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority book (Poyeen Publishing, $49.95) a 2006 Outstanding Academic Title. This makes Hispanic Marketing & Public Relations the first ever Hispanic marketing title selected for the exclusive list. Only 640 outstanding works were selected for their excellence in scholarship and presentation, the significance of their contribution to the field, and their value as important – often, as in this case, the first – treatment of their subject. The Hispanic Marketing & Public Relations book was one of more than 25,000 titles considered for selection by Choice in 2006. Outstanding Academic Titles are the “best of the best.” Information about the book, including a list of authors and table of contents, is available at http://www.hispanicmpr.com/the-book/

Choice reviews about 7,000 titles a year. From those, the editorial staff select the best titles for a once a year list of outstanding works. The 2006 list of Outstanding Academic Titles was announced in January 2007. Choice is a publication of the Association of College and Research Libraries, a division of the American Library Association.

Hispanic Marketing & Public Relations is useful for anyone targeting U.S. Hispanics, including marketing professionals and students.  The book, provides 435 pages of information, graphics, (including 93 tables and figures), case studies, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts, and benefits the Hispanic Marketing & Communication Association, HMCA. 

“It’s really exciting to see experts from across the country collaborate to provide this information which is invaluable for practitioners and students alike,“ said Elena del Valle, book editor. “The book provides information that would cost readers hundreds if not thousands of dollars in research and consulting fees for a very affordable price while promoting Hispanic marketing excellence.”

Seventeen practitioners and two university academics, contributed fifteen chapters to Hispanic Marketing & Public Relations. Cris Ascunce of CAT Grafix, Inc. designed the cover. Topics include a U.S. Hispanic market outline, acculturation issues, Hispanic online usage, reaching Hispanics in-language, demographic projections, perceptions, qualitative and quantitative research considerations, public relations, special events, Hispanic media, electronic publicity and media training.  Authors include a veritable who’s who of U.S. Hispanic marketing.  Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.

Contact:  
Elena del Valle
elena@lnaworld.com
1(305) 270-6309

 

Tourism for Tomorrow Awards 2007 Announce Finalists – Shortlist showcases World’s Leading Examples of Best Practice in Travel & Tourism

January 25th, 2007

FOR IMMEDIATE RELEASE

London – 25 January, 2007 — The World Travel & Tourism Council (WTTC) announced today the 12 finalists for the Tourism for Tomorrow Awards 2007. Tourism businesses and initiatives from all over the world were encouraged to apply for these prestigious Awards, which represent the highest accolade for best practice in Travel & Tourism development.

An international committee of experts selected the 12 finalists from over 130 applications from more than 40 countries representing Travel & Tourism on all seven continents. Costas Christ, Judging Chairman of the Tourism for Tomorrow Awards and an internationally recognized expert in sustainable tourism said: “With rigorous evaluation standards and detailed criteria, the Tourism for Tomorrow Awards have become the “Oscars” of Travel & Tourism industry. Today that means not only providing an outstanding tourism product but doing so in a way that helps to protect the cultural and natural heritage of our planet. The finalist selection committee judges were particularly inspired to see an increasing number of enterprises this year that are demonstrating environmentally and socially responsible tourism from large-scale ski resorts to small ecolodges”.

The finalists for each category are, in alphabetical order:

Destination Award

Great Barrier Reef, Australia – www.gbrmpa.gov.au
Greenbox Trading As Responsible Tourism, Ireland – www.greenbox.ie
The State of Vermont, USA – www.VermontVacation.com

Conservation Award

Aqua-Trek, Fiji Islands and USA – www.aquatrek.com
Aspen Skiing Company, USA – www.aspensnowmass.com
Caiman Ecological Refuge, Brazil – www.caiman.com.br

Investor in People Award

10 Knots Development Corporation / El Nido Resorts, Philippines – www.elnidoresorts.com
Nihiwatu Resort, Indonesia – www.nihiwatu.com
Sunderbans Jungle Camp, India – email: helptourismkolkata@gmail.com

Global Tourism Business Award

Lindblad Expeditions, USA and Global – www.expeditions.com
Six Senses Resorts & Spas, Thailand and Global – www.sixsenses.com
Wilderness Safaris, South Africa – www.wilderness-safaris.com

Winners will receive their prestigious Award during a special ceremony at the Gala Dinner of the 7th Global Travel & Tourism Summit on 11 May, 2007 in Lisbon Portugal. The selection of finalists and winners is in-depth and unique as Mandip Singh Soin FRGS, Founder & Managing Director of Ibex Expeditions, India explains: “Ever since I have been judging these awards, I am delighted to see the quality of the projects improve consistently. The unique feature of a site visit of the finalists to verify the on-ground situation makes it a well thought out Award. I am sure these role models in sustainable and responsible tourism actions will do our tourism industry proud so we can all hold our heads high and do our bit to make the world a better place.”

Jean-Claude Baumgarten, President of WTTC said: “With a forecasted growth of 10% of world GDP over the next 10 years and a total employment of amore than 230 million jobs worldwide, Travel & Tourism has huge economic effects even on communities in remote areas. Therefore, we are encouraged about the growing number of participants in the Tourism for Tomorrow Awards and the commitment shown by enterprises across the world to responsible tourism development. Providing sustainable livelihood is a long-term goal and we are delighted to honour the world’s leading examples of where this goal is actually being pursued.”

The Awards are sponsored by several WTTC Members and other organizations, including British Airways, Espirito Santo Tourism, Opodo, Reed Travel Exhibitions, TAP Air Portugal, as well as by Fairmont Hotels & Resorts and Adventure Travel Expo. Media sponsors include 4Hoteliers, BBC World, E-Turbo News, The Daily Telegraph, National Geographic Adventure, Newsweek, Simon & Baker Travel Review, Travelmole, Travel Weekly and WOW Travel.

Contact

Fore more information about the Tourism for Tomorrow Awards please contact Susann Kruegel, Project & Events Co-ordinator on +44 (0) 20 7481 8007 or susann@wttc.org

The Finalists’ Selection Committee

Chairman:
Costas Christ – Judging Chairman of the Tourism for Tomorrow Awards

Committee:

Dr Peter Burns, Professor, Centre for Tourism Policy Studies, University of Brighton, UK
Tony Charters, Principal, Tony Charters & Associates, Australia
Nicky Fitzgerald, Senior Director, CC Africa, South Africa
Marilu Hernandez, President, Fundacion Hacinedas del Mundo Mayas, Mexico
Oliver Hillel, Programme Officer, Sustainable Use, Tourism and Island Biodiversity
United Nations Convention on Biological Diversity, Canada
Dr Janne J Liburd, Associate Professor, University of Southern Denmark, Denmark & Chair, BEST Education Network
Brian Mullis, President, Sustainable Travel International, USA
Mandip Singh Soin FRGS, Founder & Managing Director, Ibex Expeditions (P) Ltd, India
Ary Suhandi, Executive Director, INDECON, Indonesia
Albert Teo, Managing Director, Borneo Eco Tours, Malaysia
Michelle White, Director, Environmental Affairs, Fairmont Hotels & Resorts, Canada & Global

Destination Award

Great Barrier Reef, Australia

This world renowned destination has demonstrated successful linkages between nature preservation and the tourism industry through sustainable destination management. The project is constantly evolving through its beneficial partnerships. The successful efforts made by the Great Barrier Reef Marine Park Authority to includes a multi-stakeholder approach to  preserve this unique natural treasure represents an important benchmark for other large-scale protected area tourism destinations. The High Standard Tourism Programme showcases the successful implementation of sustainable management practices by the Great Barrier Reef Marine Park Authority. For more information please visit www.gbrmpa.gov.au

Greenbox Trading As Responsible Tourism, Ireland

Greenbox comprises numerous counties in Ireland under one sustainable tourism destination management project. Their unique approach with a strong focus on public-private partnership has inspired other tourism destinations in Ireland to engage in sustainable tourism practices. In addition to Greenbox’s ecotourism programme for educating tourists, locals and policy stakeholders, Greenbox also actively supports cultural heritage preservation within the framework for successful destination stewardship. For more information please visit www.greenbox.ie

The State of Vermont, USA

The State of Vermont has successfully demonstrated how revitalization of rural towns and cities linked with tourism can secure maximum economic, social and environmental benefits and minimum negative impacts on a destination. The project includes unique features such as the Vermont Forum on Sprawl to maintain the sense of place and traditional character of a destination. Cultural preservation through refurbishment of historic places as well as nature conservation goes hand in hand in the State of Vermont’s approach to destination management. For more information please visit www.vermontvacation.com

Conservation Award

Aqua-Trek/Aqua-Trek’s Fiji Shark Conservation and Sustainable Tourism Programme, Fiji Islands

At a time when the global shark population is in dramatic decline due to unsustainable practices such “shark finning” by commercial vessels and in a country where shark fishing remains popular,  Aqua-Trek’s Fiji Shark Conservation and Sustainable Tourism Programme  has been successful  in  educating both tourists and the local Fijian people on the benefits of protecting the shark population. This successful initiative to preserve the Fiji shark population through sustainable tourism practices has resulted in increased shark populations on the reef and demonstrates best practice in collaboration between local communities and an international dive operator in the conservation of a threatened marine species. For more information please visit www.aquatrek.com

Aspen Skiing Company, USA

Aspen Skiing Company host 1.3 million skiers annually while at the same time demonstrating a rare example of large scale tourism that operates on a sound environmental management plan. With 100 percent of its electricity use coming from renewable energy through the largest purchase of renewable energy certificates in the ski industry, Aspen has taken a major stand on global warming while educating its employees, guests and media on the urgent need to address climate change.  Through bio diesel, micro-hydro, wind power and its Environmental Foundation, among other initiatives, Aspen Skiing Company continues to set benchmarks for large scale environmentally sensitive tourism. For more information please visit www.aspensnowmass.com

Caiman Ecological Refuge, Brazil

This pioneer conservation-tourism initiative consists of an ecolodge and a sustainably-operated cattle ranch working together in an effort to promote protection and sustainable use of the Pantanal wetland of Brazil – a high biodiversity area on our planet.  The creation of the Caiman Ecological Refuge as part of the project and the education of local land owners and tourists to the importance of conserving the Pantanal’s natural heritage is the cornerstone of this project, which has helped bring world wide attention to the Pantanal as a conservation priority. For more information please www.caiman.com.br

Investor in IN People Award

10 Knots Development Corporation / El Nido Resorts, Philippines

At El Nido Resorts corporate citizenship,  environmental responsibility and commitment to local people finds itself expressed in every aspect of the 10 Knots Development Corporation. Their comprehensive approach to fair wages, capacity building and staff education showcases true investment in people. 10 Knots Development Corporation not only complies with the principles of triple-bottom-line sustainable management; environment, culture and economic benefits, but also helps promote sustainable tourism practices on the Philippine island of Palawan. For more information please visit www.elnidoresorts.com

Nihiwatu Resort, Indonesia

At the heart of this remote lodge on Sumba Island in Indonesia is a deep commitment to  fighting poverty and protecting cultural heritage through partnerships with local communities while delivering an outstanding guest experience. The Sumba Foundation, founded by Nihiwatu, has been a powerful vehicle for generating self-improvement projects, including safe drinking water, malaria eradication and primary school education for local villagers. For more information please visit www.nihiwatu.com

Sunderbans Jungle Camp, India

Despite bureaucratic and other organizational challenges, the small Sunderbans Jungle Camp manages to operate a sustainable tourism best practice model in one of the most remote impoverished regions of India – the Ganges river delta. Sunderbans Jungle Camp is providing a light at the end of the tunnel with its promotion of sustainable tourism as an alternative to a subsistance livelihood among local people which has contributed to environmental degredation and poverty. Their sustainable tourism approach is helping to provide a successful, alternative economic and social benefit model to local people. 
For more information please email to helptourismkolkata@gmail.com

Global Tourism Business Award

Lindblad Expeditions, USA and Global

As cruise ship tour operator, Lindblad Expeditions is a global role model for environmental stewardship and responsibility. Their approach to cruise ship tourism features many unique best practise examples, such as their local food sourcing and the re-use and recycling programme. Both guests and staff are continuously educated about the benefits of responsible travel. Through environmental conservation initiatives and numerous partnerships and multi-stakeholder  involvement, Lindblad Expeditions continues to play a leading role in stetting the sustainable tourism benchmark for cruise ships in fragile nature destinations around the world and most notably, in the Galapagos islands.
For more information please visit www.expeditions.com

Six Senses Resorts & Spas, Thailand and Global

The Six Senses Social and Environmental Conscience initiative in sustainable tourism, including their Environmental Management Programme, Social and Environmental Responsibility Fund and Corporate Partnership Programme has lead to environmentally sound property management as well as community involvement and benefits. Guests and staff are encouraged to learn from each other through cultural exchange and environmental awareness, which includes resorts and spas built according to sustainable design principles and reflecting local cultural heritage, heath and wellbeing.
For more information please visit www.sixsenses.com

Wilderness Safaris, South Africa

This South African based lodge company with 52 properties in seven countries distinguishes itself by investing back into the areas visited through conservation, community partnerships and social benefit projects. Not only do they showcase remarkable conservation achievements in terms of  establishing new protected areas but also through environmentally sound practices such as waste water treatment, garbage disposal and energy use management systems. Of equal measure are their community partnerships that have resulted in tangible economic and social benefits to local peoples in remote areas of Africa. This is all done while providing guests with outstanding service.
For more information please visit www.wilderness-safaris.com

About Tourism for Tomorrow

The Tourism for Tomorrow Awards, now in their third year under the auspices of WTTC reward best practice in responsible tourism development across the world. This highest accolade in the Travel & Tourism industry is handed out annually in four different categories to those that truly showcase benchmarks and inspire others to follow suit.

About the World Travel & Tourism Council

The World Travel & Tourism Council is the global business leaders’ forum for Travel & Tourism. Its members are Chairmen, Chief Executives and Presidents of the world’s most prominent Travel & Tourism organizations. It is the only body representing the private sector in all parts of the Travel & Tourism industry worldwide. For more information please visit www.wttc.org and contact Louise Oram, PR & Communications Co-ordinator on +44 (0) 20 7481 8007 or louise@wttc.org

For more information on the Global Travel & Tourism Summit please visit www.globaltraveltourism.com

HispanicMPR.com releases first “Electronic Publicity and Broadcast Media” and “Hispanic Market Translation Issues” downloadable recordings

January 15th, 2007

David Henry hmpr_Martha_2.jpg

FOR IMMEDIATE RELEASE   

Contact:

Elena del Valle                                                     
elena@lnaworld.com

Editors: JPG photos available
 

Boca Raton, FL – HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, released two new downloadable audio recordings, “Electronic Publicity and Broadcast Media” by David Henry and “Hispanic Market Translation Issues” by Martha E. Galindo. The downloadable recordings feature presentations by Latino market researchers and experts. The recordings are available in downloadable MP3 and CD formats, and are priced at $109.95 for the downloadable MP3 files and $129.95 on CD. Details on the recording are available online at http://www.hispanicmpr.com/resources/hmpr-products

Henry is president and founder of TeleNoticias, a broadcast public relations company that targets the U.S. Hispanic market. He has nearly 15 years of experience providing broadcast strategy and counsel to a diverse client base. Henry holds a Bachelor of Science in journalism from the University of Maryland. Galindo, president and CEO of Galindo Publicidad Inc., is a native of Mexico with more than 20 years of experience. She holds a Masters in Communications from Michigan State University and has experience in marketing communications, organizational development and international customer service with companies in the United States, Mexico, Argentina and Chile.

“Electronic Publicity and Broadcast Media” and “Hispanic Market Translation Issues” are the latest additions to the HispanicMPR.com Resources Section launched in 2006. Other presentations by experts and leaders in the field are: present  “Hispanic Market Overview,” “The Next Step: Secondary Latino Markets,” “Latino Media and Hispanic Media Training,” “Marketing to Hispanics Online,” “Search Engine Marketing to Hispanics,” “Latino Family Dynamics,” and “Hispanic Projections.” Experts include: Joel Bary, CEO and board member, LatinMedios.com; Liria  Barbosa, senior research analyst, C & R Research; Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing, Intel Americas; Elena del Valle, MBA, principal, LNA World Communications; Brenda Hurley, vice president, C & R Research; Matias Perel, founder and president, Latin3; Roger Selbert, Ph.D., principal, The Growth Strategies Group; Federico Subervi, Ph.D., professor, School of Journalism and Mass Communication, Texas State University-San Marcos; Dora O. Tovar, MPA, president, Tovar Public Relations; and Michele Valdovinos, vice president of Research and Marketing, Phoenix Cultural Access Group.

Started as a weblog for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic market news and updates and listen to expert interviews and presentations in an audio podcast.  Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.  More information is available online at http://www.hispanicmpr.com/

Hispanic Trends magazine features Elena del Valle among nations top marketing gurus

November 1st, 2006

hmprElena2006.jpg

Elena del Valle, principal, LNA World Communications

Photo: Cristian Lazzari

Elena del Valle, MBA, principal of LNA World Communications, was featured in the October 2006 issue of Hispanic Trends magazine in a Marketing Gurus feature. She was one of four national experts addressing Latino oriented marketing strategies. The magazine dedicated a page to each expert including a profile of their professional expertise and addressing marketing issues relevant to the Hispanic communities.

Other experts featured were Jessica Pantanini, COO, Bromley Communications; Federico Subervi, Ph.D., professor, School of Journalism and Mass Communication, Texas State University; and Teresa Soto, president and CEO, Market Solutions. 

Luxury Travel Review becomes Media Sponsor of Tourism for Tomorrow Awards

October 11th, 2006

sbtr_logo.GIF

 sbtr_T4T2007.JPG

FOR IMMEDIATE RELEASE  

Contact:  Elena del Valle
              LNA World Communications
              elena@lnaworld.com
              (305) 270-6309

Luxury Travel Review becomes Media Sponsor of Tourism for Tomorrow Awards

Boca Raton, FL – The Simon & Baker Travel Review, http://www.simonandbaker.com/, and Luxury Travel Review, http://www.luxurytravelreview.com/ , have become Media Sponsor of the 2007 Tourism for Tomorrow Awards. The Awards, organized by the World Travel & Tourism Council for the third year, promote and reward best practices in Travel & Tourism around the world.Other Media Sponsors include BBC World, National Geographic Adventure, E-Turbo, Travelmole and Newsweek. The Awards are sponsored by several WTTC Members and other organizations, including British Airways, Reed Travel Exhibitions, TAP, Espírito Santo Tourism Group and Opodo, as well as by Fairmont Hotels & Resorts and Adventure Travel Expo.

“We are delighted to have Simon & Baker Travel Review join our list of prestigious media sponsors for the Tourism for Tomorrow Awards this year, extending yet further our coverage and reach to raise awareness about the Awards,” said Jean-Claude Baumgarten, president and CEO, World Travel & Tourism Council. “We look forward to a fruitful partnership with Simon & Baker.”

There are four award categories open to tourism destinations, businesses and organizations: Destination Award for destinations of any size which show a commitment to responsible tourism development; Conservation Award for any tourism organization committed to the protection of natural and cultural heritage; Investor in People Award for any tourism organization which shows a commitment to human resource development and local community involvement; and Global Tourism Business Award for a tourism business of at least 200 employees operating in more than one destination which demonstrates responsible tourism practices.

The Simon & Baker Travel Review/Luxury Travel Review.com publishes first hand impressions, opinions and insights on top quality destinations, accommodations, restaurants, travel products and attractions worldwide including popular ecotourism destinations.  The Review publishes articles on Botswana, Nicaragua, Peruvian Amazon, South Africa, Tulum, and Zambia.  Other destinations include Paris, France; Trinidad and Tobago, The Bahamas, St. Barths, and St. Vincent and the Grenadines.

There are also first hand reviews of top gourmet restaurants such as The French Laundry in California, Picasso in Las Vegas, Alain Ducasse in New York, and Le Cinq, Ledoyen, and Le Grand Vefour in Paris. Travel related products include the safari friendly Transporter 90 for men, SassyBax intimate apparel for women, Vonage and Iridium satellite service for pleasure and business travel.

Travelers from near and far read articles on the website. Although the United States and Europe are the most common countries of origin for Review readers, visitors from many other areas such as Argentina, Australia, Chile, New Zealand, Singapore, South Africa and Thailand to name a few, visit frequently.  The Review offers a sign-up option for readers to receive complimentary monthly email updates on new and upcoming articles by submitting their email on the website at www.simonandbaker.com/wp 

– 30 –
 

HispanicMPR.com releases first “Latino Family Dynamics” and “Hispanic Projections” downloadable recordings

October 2nd, 2006

FOR IMMEDIATE RELEASE   

Contact: Elena del Valle                                                     
    elena@lnaworld.com

Editors: JPG photos available
Brenda Hurley hmprLiria_barbosas.jpg Roger Selbert, Ph.D.

Boca Raton, FL – HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, released two new downloadable audio recordings, “Latino Family Dynamics” and “Hispanics Projections.” The downloadable recordings feature presentations by Latino market researchers and experts. The recordings are available in downloadable MP3 format, and range in price between $69.95 ($89.95 on CD), and $109.95 ($129.95 on CD). Details on the recording are available online at http://www.hispanicmpr.com/resources/hmpr-products/“search-engine-marketing-to-hispanics”-audio-recording/

Liria has been involved in all facets of qualitative research heading a wide range of projects from initial design, recruitment, execution, moderation and analysis to the final written report. Since joining C&R in 1994, Brenda has specialized in quantitative research, providing custom research solutions for her clients utilizing online and offline methodologies. Roger Selbert, Ph.D. is one of the best-known and most respected trend experts in the United States.  He is a principal of The Growth Strategies Group, editor and publisher of Growth Strategies, and a senior fellow at the La Jolla Institute.  As a business futurist, his 20-year track record of economic, social and demographic foresight is unequalled.

“Latino Family Dynamics” and “Hispanics Projections” are the latest additions to the HispanicMPR.com Resources Section launched in April 2006. Initial offerings include presentations by experts and leaders in the field. Michele Valdovinos, vice president of research and marketing, Phoenix Cultural Access Group, and co-author of a chapter titled “A Snapshot of the U.S. Hispanic Market” and Elena del Valle, MBA, principal, LNA World Communications, and editor of the Hispanic Marketing & Public Relations book present  “Hispanic Market Overview.” Dora O. Tovar, MPA, president, Tovar Public Relations, and contributing author of the “Hispanic Public Relations and Its Emergence as an Industry” chapter presents “The Next Step: Secondary Latino Markets.” 

Federico Subervi, Ph.D., professor at the School of Journalism and Mass Communication, Texas State University-San Marcos and co-author of the “Latino Media: A Cultural Connection” chapter and del Valle, contributing author of the “Cultural Understanding Key to Effective Media Training” chapter present “Latino Media and Hispanic Media Training.” Joel Bary, CEO and board member of LatinMedios.com, Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing at Intel Americas, and Perel discuss “Marketing to Hispanics Online.” Perel also discusses “Search Engine Marketing to Hispanics” in a separate presentation.

Started as a weblog for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a place for readers and authors of the book, subscribers and visitors to connect, discover the latest Hispanic market news and updates and listen to expert interviews and presentations in an audio podcast format.  Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.  More information is available online at http://www.hispanicmpr.com/

Article featuring LNA president published in The Boca Raton News

September 19th, 2006

An article in which Elena del Valle, president, LNA World Communications was interviewed and featured prominently was published in the July 28, 2006 edition of The Boca Raton News.

Elena del Valle to speak at media panel

September 14th, 2006

Gold Coast PR Council ”How to Reach and Pitch Hispanic Media”
September 19, 2006  Boca Raton, Florida            

Carlos Alfaro  Elena del Valle

Carlos Alfaro, editor, Hispanic Trends and Elena del Valle, editor, HispanicMPR.com

This month’s lunch meeting of the Gold Coast Public Relations Council will focus on Hispanic media. During the September 19 meeting, the editors of three Hispanic publications and one website will discuss “How to Reach and Pitch Hispanic Media” with public relations professionals at The Atrium in Boca Raton.  Editors Elena del Valle of Hispanic Marketing & Public Relations.com, Carlos Alfaro of Hispanic Trends magazine, Em Mendez of La Palma, and Debbie Ramirez of El Sentinel will explain their editorial operations. The cost for lunch is $15 for members and $20 for guests.

Gary Schweikhart

Gary Schweikhart, co-founder and president, Gold Coast PR Council

“Lunch meetings of the Gold Coast PR Council give our members a chance to meet and network with media decision-makers. With the growing influence of Hispanic media in South Florida, this will be a valuable opportunity to find out important information, such as deadlines and the way in which the editors like to receive pitches (by phone or email), even something as important as to whether or not they accept press releases written in English or should we have them translated into Spanish first,” said Gary Schweikhart, co-founder and president of the Gold Coast PR Council. “This is really a great opportunity to get one-on-one with some key editors, so the next time one of our PR professionals call the editor of these Hispanic publications, they  can say, ‘Hey, remember me?  I met you at the Gold Coast PR Council lunch, and do I have a great story for you…”

“How to Reach and Pitch Hispanic Media” will be divided into three segments. From 11:30 a.m. to 12 p.m. attendees will have an opportunity to network; from 12 to 12:15 p.m., there will be lunch and organizational announcements; and from 12:15 to 1:15 p.m., there will be a presentation followed by a question and answer session.

The Gold Coast PR Council is an independent group of public relations, marketing and communications professionals from Palm Beach and Broward counties. The Gold Coast PR council holds networking and educational lunch meetings, such as this one, on the third Tuesday of every month. More information is available online at GCPRC.com  — Sergio Carmona

This article was published with permission from HispanicMPR.com.