HispanicMPR.com releases first “Latino Family Dynamics” and “Hispanic Projections” downloadable recordings


Contact: Elena del Valle                                                     

Editors: JPG photos available
Brenda Hurley hmprLiria_barbosas.jpg Roger Selbert, Ph.D.

Boca Raton, FL – HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, released two new downloadable audio recordings, “Latino Family Dynamics” and “Hispanics Projections.” The downloadable recordings feature presentations by Latino market researchers and experts. The recordings are available in downloadable MP3 format, and range in price between $69.95 ($89.95 on CD), and $109.95 ($129.95 on CD). Details on the recording are available online at http://www.hispanicmpr.com/resources/hmpr-products/“search-engine-marketing-to-hispanics”-audio-recording/

Liria has been involved in all facets of qualitative research heading a wide range of projects from initial design, recruitment, execution, moderation and analysis to the final written report. Since joining C&R in 1994, Brenda has specialized in quantitative research, providing custom research solutions for her clients utilizing online and offline methodologies. Roger Selbert, Ph.D. is one of the best-known and most respected trend experts in the United States.  He is a principal of The Growth Strategies Group, editor and publisher of Growth Strategies, and a senior fellow at the La Jolla Institute.  As a business futurist, his 20-year track record of economic, social and demographic foresight is unequalled.

“Latino Family Dynamics” and “Hispanics Projections” are the latest additions to the HispanicMPR.com Resources Section launched in April 2006. Initial offerings include presentations by experts and leaders in the field. Michele Valdovinos, vice president of research and marketing, Phoenix Cultural Access Group, and co-author of a chapter titled “A Snapshot of the U.S. Hispanic Market” and Elena del Valle, MBA, principal, LNA World Communications, and editor of the Hispanic Marketing & Public Relations book present  “Hispanic Market Overview.” Dora O. Tovar, MPA, president, Tovar Public Relations, and contributing author of the “Hispanic Public Relations and Its Emergence as an Industry” chapter presents “The Next Step: Secondary Latino Markets.” 

Federico Subervi, Ph.D., professor at the School of Journalism and Mass Communication, Texas State University-San Marcos and co-author of the “Latino Media: A Cultural Connection” chapter and del Valle, contributing author of the “Cultural Understanding Key to Effective Media Training” chapter present “Latino Media and Hispanic Media Training.” Joel Bary, CEO and board member of LatinMedios.com, Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing at Intel Americas, and Perel discuss “Marketing to Hispanics Online.” Perel also discusses “Search Engine Marketing to Hispanics” in a separate presentation.

Started as a weblog for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a place for readers and authors of the book, subscribers and visitors to connect, discover the latest Hispanic market news and updates and listen to expert interviews and presentations in an audio podcast format.  Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.  More information is available online at http://www.hispanicmpr.com/

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