A 18-year Marketing and Public Relations veteran, Elena has worked extensively with U.S. and international Hispanic markets. Prior to founding her own Marketing and Public Relations firm six years ago, she headed the Hispanic practice at the largest independent public relations firm in Florida. While attending law school at night, she was in charge of domestic and international Hispanic marketing/public relations for a large private South Florida corporation. She began her career working in the Public Information Office of one of the best known cities in the U.S.

Multilingual and a published author, she is a graduate of Leadership Miami, the Center for Creative Leadership, the National Hispana Leadership Institute, the Embassy of Spain Young Hispanic Americans, the Cuban American National Council, and the Harvard John. F. Kennedy School of Government leadership programs. She is a 1988 recipient of the Up & Comers Award in Public Relations.

A past chairwoman of the Greater Miami Chamber of Commerce Hispanic Business Group, Elena is also founding President of the Hispanic Marketing&Communication Association, HMCA, a Miami-based organization that focuses on marketing and business communications related to Hispanic markets. She is past chairwoman of the National Public Relations Society of America, PRSA, Multicultural Section. She is a member of the prestigious PRSA Counselors Academy. She has served on a number of community boards including: the Greater Miami Chamber of Commerce Board of Governors, the Health Council of South Florida, the Alliance Francaise de Miami , the SEFLIN Free-Net Miami Advisory Board, STARS/H.O.P.E., the National Association of Women Business Owners, and Carrfour Corporation.

As a professional Elena brings special insight and broad knowledge to the field of communications through her experience in both corporate and agency environments during her career. She has worked as a journalist (in English and Spanish) and language instructor. She holds advanced degrees in international business and law and speaks four languages. Elena co-founded the first Public Relations Society of America Section dedicated to the Hispanic market. She is a dedicated community volunteer, a graduate of several leadership programs and the recipient of the Up & Comers Award in Public Relations.

• 2002 PRSA Silver Anvil Award Judge
• National Association of Women Business Owners (NAWBO), Board Member1998-1999
• Past Chair of the Public Relations Society of America (PRSA) National Multicultural Section 1999
• Past Chairwoman of the Greater Miami Chamber of Commerce Hispanic Business Group 1995-97
• Founding President Hispanic Market & Communication Association (HMCA) - present
• Executive Committee and Board Member of the Health Council of South Florica - present
• Board Member Alliance Francaise de Miami - 1999-2000
• Speak Out Public Speaking Clinic graduate 1999
• Co-Chair Greater Miami Chamber of Commerce (GMCC) Procurement Committee- 1999-2000
• Graduate of the Young Hispanic Leaders Program of the Embassy of Spain
• Fellow  National Hispana Leadership Institute (NHLI) - 1999