PRSA's Multicultural Communications Section Presents U.S. Hispanic Markets in 2002 Tuesday, September 17, 2002 A 90-minute interactive conference call you & your staff can participate in from your office.

Join us at 2 p.m. Eastern 1 p.m. Central 12 p.m. Mountain 11 a.m. Pacific

Corporate or agency PR practitioners who work with Latino/Hispanic audiences/clients will be able to use the information provided here to communicate to growing, diverse audiences

By listening in, you and your staff will learn:

¨ What basic differences and similarities exist among the nation's major Hispanic groups and how they should be addressed

¨ What marketers can expect from the Hispanic market in the next decade

¨ Where the opportunities are for effective outreach to Hispanics

¨ What are the most important techniques for reaching the U.S Hispanic audience

You will hear from:

Federico Subervi, Ph.D., Professor and Chair, Department of Communication Studies, Pace University, New York, NY

Federico Subervi has an extensive background in Hispanic markets and communications. Prior to joining Pace, Professor Subervi was an associate professor and graduate advisor in the Department of Radio-TV-Film at the University of Texas. He has held positions in university communication departments throughout the country, and has published numerous journal articles, book chapters, reviews and other academic publications.

Brenda C. Mendoza, Senior Communications Specialist, Kaiser Permanente; President, Hispanic Public Relations Association, Los Angeles, CA

Brenda Mendoza handles internal and external communications, primarily media relations and employee communicaitons. Prior to joining Kaiser Permanente, she worked extensively with the Hispanic market at prominent PR agencies including Hill and Knowlton and Valencia, Pérez & Echeveste. Mendoza is the current president of the Hispanic Public Relations Association.

Elena del Valle, MBA, JD President, LNA World Communications and President, Hispanic Marketing and Communications Assoc, Miami, FL

Elena del Valle is an 18-year marketing and public relations veteran who has worked extensively with U.S. and international Hispanic markets. Prior to founding her own marketing and public relations firm six years ago, she headed the US Hispanic market practice at the largest independent public relations firm in Florida. She is also president of the Hispanic Marketing & Communications Association and a past chair of the Multicultural Communications Section.

Manuel Ruiz, President/CEO, Hispanic PR Wire, Miami, FL (moderator)

Manny Ruiz is the founding President,CEO of Hispanic PR Wire, the nation’s premier news distribution service reaching US Hispanic media and opinion leaders. Prior to launching HPRW, Manny was co-founder, media relations director and chief media trainer of the National Hispanic Market Practice of Porter Novelli. Prior to joining PN, Ruiz was a media relations specialist with Ketchum Public Relations Worldwide Miami where he primarily conducted Hispanic and Pan-regional media outreach.

How You Can Join the Call

Only one registration per site is required. Your registration entitles you to one telephone connection to the seminar. Invite as many people as you wish to listen to the seminar on your speaker phone. You must register and receive confirmation in order to join the call. Please be advised: The registrant will receive an email confirmation that gives instructions for joining the call. An evaluation form will be sent to you via email prior to the call. If you do not receive your confirmation within 5 days, please call us at (800) 350-0111. To register fax the completed form to (212) 460-5460, or mail the form to PRSA, Attn: Multicultural Section Teleconference Registration, 411 Lafayette Street, Suite 201, New York, NY 10003. Don't miss this valuable session -- register by September 10, 2002. If you have questions about our upcoming interactive session, please call Alison Calvello at (212) 460-1482.

Register today! No cell phone participation please! Payment must be made in advance. CHECK ONE

¨ PRSA Multicultural Communications Section Members $85 ¨ PRSA member $125 ¨ Non‑member $185

If you are a PRSA member and would like to become a Multicultural Communications Section member at this time, please add $35 annual section dues fee to your Total (below) and register at the above section member fee.

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Cancellations must be made in writing and sent by mail or fax, postmarked/fax dated no later than September 10, 2002 and are subject to a $10 cancellation fee. No refunds after September 10, 2002. For more information on this event, visit www.multicultural.prsa.org.