Archive for the ‘News Releases’ Category

Poyeen Publishing Releases Third Book in Marshals Paris Urban Fantasy Series

Thursday, March 16th, 2017

BOCA RATON, FL, March 16, 2017 – Smells Like Weeia Spirit (Poyeen Publishing, ebook $5.99, $12.99 print edition) a new title from Elle Boca, author of the Paris urban fantasy Marshals Series, is available for pre-order on Amazon. Boca’s new urban fantasy novel, set in modern day Paris, France, explores the world of superhumans living incognito and the marshals who protect them from one another and from humans. It is the third book in the Marshals Series and the sequel to Weeia on My Mind, released in August 2016.

Smells Like Weeia Spirit begins soon after the end of Weeia on My Mind. Danni Metreaux, a smart marshal with outstanding skills and a point to prove, is second in charge in Paris. Weeia super cops, like Danni, are trained to keep the superhuman race hidden and safe from humans. Sébastien, her impossibly wealthy and handsome direct report, has become her closest ally. Meanwhile her romance with Iaen has grown stronger than ever.

Danni and Sébastien keep getting called in to deal with superhumans behaving oddly for no apparent reason, and innocent people are dying. Will they be able to find the culprit before more people die and the secret of the Weeia is revealed?

The Weeia books are a fun, mysterious, and adventurous world from a South Florida author who reveals an incredible story of what humans might become. It is sure to inspire young adult and adult readers.

About Elle Boca

Elle Boca began reading at an early age. She is the author, under a pen name, of two urban fantasy series about superhumans called Weeia, the Unelmoija Series in Miami and the Marshals Series in Paris. Other titles include Gypsies, Tramps and Weeia, In the Garden of Weeia, and a five-book Miami urban fantasy Weeia series comprised of: Unelmoija: The Dreamshifter, Unelmoija: The Mindshifter, Unelmoija: The Spiritshifter, Unelmoija: The Timeshifer, and Unelmoija: Paradox. Details at http://elleboca.poyeen.com

Note to editors: Advance reader copies and images are available.

Media contact:

Elena del Valle elena@lnaworld.com | 305-270-6309

Poyeen Publishing Releases second book in Paris Urban Fantasy Marshals Series

Tuesday, August 9th, 2016

Weeia on My Mind, a new title from South Florida based author Elle Boca, is available on Amazon in print and digital formats

BOCA RATON, FL, August 09, 2016 — Weeia on My Mind (Poyeen Publishing, ebook $5.99, $12,99 print edition) a new title from Elle Boca, author of the Miami urban fantasy Unelmoija Series, is available on Amazon in print and digital formats. Boca’s new urban fantasy novel, set in modern day Paris, France, explores the world of superhumans living incognito and the marshals who protect them from one another and from humans. It is the second book in the Marshals Series and the sequel to Gypsies, Tramps and Weeia, released in February 2016.

Weeia on My Mind begins soon after the end of Gypsies, Tramps and Weeia. Danni Metreaux, a marshal with outstanding skills, arrived in Paris to discover one of the most coveted locations for marshal postings was less than she might have expected. Weeia super cops, like Danni, are trained to keep the superhuman race hidden and safe.

Despite Danni’s efforts to make Paris her home her situation is less than ideal. To make matters worse a junior marshal, who seems perfect in every way, arrives in Paris. Is he trying to make her look bad? His easy going positive attitude does little to dispel Danni’s annoyance and envy. Fortunately, romance is in the air. Danni has her hands full with criminals preying on a local Weeia merchant and her new trainee. Her instincts tell her that a powerful Weeia has been forcing humans to commit a series of crimes, wiping their victim’s memories, and leaving them to human justice. Will Danni be able to discover who is behind the crimes and stop them without losing her own mind?

The Weeia books are a fun, mysterious, and adventurous world from a South Florida author who reveals an incredible story of what humans might become. It is sure to inspire young adult and adult readers.

Note to editors: Advance reader copies and images are available.

Media contact:

Elena del Valle elena@lnaworld.com | 305-270-6309

About Elle Boca

Elle Boca began reading at an early age. She recently explored a new passion for fiction writing under a pen name. Before releasing In the Garden of Weeia she completed a five-book Miami urban fantasy Weeia series about superhumans comprised of: Unelmoija: The Dreamshifter, Unelmoija: The Mindshifter, Unelmoija: The Spiritshifter, Unelmoija: The Timeshifer, and Unelmoija: Paradox. Details at http://elleboca.poyeen.com

PRSA, HispanicMPR.com Establish Cross Promotional Alliance

Tuesday, March 11th, 2008

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FOR IMMEDIATE RELEASE      

Contact:

Elena del Valle elena@lnaworld.com 
305-270-6309
Diane Gomez diane.gomez@prsa.org
212-460-1437 

Hispanic Marketing & Public Relations (HispanicMPR.com) http://www.hispanicmpr.com/, an online forum and audio podcast for the exchange of information and ideas on Hispanic marketing and public relations, and the Public Relations Society of America, (PRSA) http://www.prsa.org/, recently announced a cross-promotional event partnership agreement

NEW YORK and BOCA RATON, Fla. March 11, 2008 – Hispanic Marketing & Public Relations (HispanicMPR.com) http://www.hispanicmpr.com/, an online forum and audio podcast for the exchange of information and ideas on Hispanic marketing and public relations, and the Public Relations Society of America, (PRSA) http://www.prsa.org/, recently announced a cross-promotional event partnership agreement for 2008. Under that agreement, the two organizations will exchange access to information and registration materials for some 2008 PRSA events.

“This joint effort offers our members an excellent opportunity to gain a better understanding of how to engage diverse communities in both communications and collaboration,” said PRSA Chair and CEO Jeffrey Julin, APR. “It also is a demonstration of PRSA’s commitment to the wide interests and areas of expertise of our members.” 

The three PRSA events that will benefit from additional Hispanic market exposure are the Health Academy’s 19th Annual Conference conference.html to be held April 2-4 in Chicago, Ill., Counselors Academy Spring Conference to be held May 18-20 in Naples, Fla., and the PRSA International Conference http://www.prsa.org/conf2008/ to be held Oct. 25-28 in Detroit, Mich.

“We’re excited to work with PRSA for the second year in a row,” said HispanicMPR.com Editor Elena del Valle, MBA. “It’s a wonderful opportunity for both organizations to expand our reach and offer richer content alternatives to our audiences.”

Started as a companion Web site for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95); HispanicMPR.com features original content, including downloadable expert presentations http://www.hispanicmpr.com/resources/hmpr-products/, daily articles and weekly podcast audio interviews. Visitors may sign up for e-mail updates, search the Web site for Hispanic market information, and watch videos and listen to podcasts online, as well as download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics contributed fifteen chapters to the book.

The Public Relations Society of America, headquartered in New York City, is the world’s largest organization for public relations professionals with nearly 32,000 professional and student members. PRSA is organized into 109 Chapters nationwide and 19 Professional Interest Sections and Affinity Groups, which represent business and industry, counseling firms, independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit organizations. The Public Relations Student Society of America (PRSSA) has 291 Chapters at colleges and universities throughout the United States and one Chapter in Argentina.

LNA principal to speak about Hispanic media at CASE Chicago conference

Monday, March 3rd, 2008

   
FOR IMMEDIATE RELEASE      Contact: lna@lnaworld.com 

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Elena del Valle, MBA, principal of LNA World Communications (http://www.lnaworld.com/) will speak about “How to Reach and Pitch the Hispanic Media” at the Annual Conference for Media Relations Professionals of the Council for Advancement and Support of Education (CASE) March 10 in Chicago, Illinois. Following her presentation, she and Julian Posada, general manager, Hoy will participate in a panel discussion moderated by Carlos Barroso, director of Marketing and Communications and adjunct faculty member, Saint Andrew’s School.

Del Valle is responsible for media training, strategic planning and client relations at LNA, a marketing and communications company. She is also director and editor of the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95) and host of the companion website and weekly audio podcast program by the same name, Hispanic Marketing & Public Relations (http://www.hispanicmpr.com/). As a veteran expert on the Hispanic market and frequent presenter at national and international events, she was invited by the conference organizers to share insights and information on the 45 million Hispanics in the United States and how to interact with Latino media.

HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, was recently selected Women that Win February 2008 Business of the Month.  Del Valle was recently profiled in HispanicEntrepreneur.com, an online portal that profiles Hispanic and Latin American entrepreneurs, companies and investors which provide them with start-up funds and capital.

Started as a companion website for the Hispanic Marketing & Public Relations book HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews.  Visitors may sign up for daily email updates, search the website for Hispanic market information; watch videos and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book. 

The mission of Council for Advancement and Support of Education is to advance and support educational institutions around the world by enhancing the effectiveness of the alumni relations, communications, marketing, fund raising, and other advancement professionals who serve them. Conference details are available at http://www.case.org/conferences/mrp/program.cfm

HispanicMPR.com is Women that Win February Business of the Month

Tuesday, January 29th, 2008

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January 30, 2008

Boca Raton, FL – Hispanic Marketing & Public Relations, HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, was recently selected Women that Win February 2008 Business of the Month. More information is available online at http://www.hispanicmpr.com/

Started as a companion website for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews.  Visitors may sign up for daily email updates, search the website for Hispanic market information; watch videos and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book. 

Florida based Women that Win (WomenThatWin.com), founded by Kellie Kuecha, is dedicated to empowering women to continuously seek new horizons in their careers by providing educational seminars, unique opportunities to form strategic alliances and unlimited resources that enable them to define, develop and achieve their personal and professional goals.

Contact: Elena del Valle
elena@lnaworld.com
Kellie Kuecha
kellie@womenthatwin.com

HispanicMPR editor to speak at 14th Annual Marketing to U.S. Hispanics & Latin America conference

Friday, January 25th, 2008

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Photo: Cristian Lazzari 

Elena del Valle, MBA, editor, Hispanic Marketing & Public Relations (HispanicMPR.com) will discuss “Hispanics Online: Tapping a Golden Opportunity” during the 14th Annual Marketing to U.S. Hispanics & Latin America conference to be held in Miami January 27-29, 2008.

As an veteran expert on the Hispanic market and frequent presenter at national and international events, she was invited by the conference organizers to share insights and information on the 17 million Hispanics online and how to market to them with the attendees to the Strategic Research Institute event.

Elena is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations. She is also the director and editor of the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95) and host of the companion website and podcast. 

ALM, the parent company of the Strategic Research Institute, is an integrated media company, focused on the legal and business communities. ALM owns and publishes 33 national and regional magazines and newspapers. The company is one of North America’s largest producers of conferences and trade shows for business leaders and the legal profession. ALM is an Incisive Media company.

Incisive Media is a provider of specialist business information, in print, in person and online. Incisive Media operates in four principal markets: financial services, risk management, professional services and marketing services.

LNA principal to discuss new media at PR professionals event

Monday, September 17th, 2007

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Elena del Valle, principal, LNA World Communications 

Photo: Cristian Lazzari 

Elena del Valle, principal, LNA World Communications will discuss the “New Media Revolution – RSS feeds, blogs, Wikis and other interactive communications tools” during the 2007 Professional Development Day of the Palm Beach Chapter of the Public Relations Society of America (PRSA) Thursday, September 27, 2007. In addition to Palm Beach Chapter members, the members of the Gulfstream Chapter of PRSA, the Gold Coast PR Council and the local chapter of the American Marketing Association will be invited. 

Elena was invited for a second year in a row to discuss this popular and timely topic. Elena is principal of LNA World Communications, a marketing and communications company, where she is responsible for media training, strategic planning and client relations. She is also the director and editor of the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95) and host of the companion website and podcast. 

The Public Relations Society of America (PRSA) is the world’s largest organization for public relations professionals. Its nearly 20,000 members, organized into 114 chapters, represent business and industry, technology, counseling firms, government, associations, hospitals, schools professional services firms and nonprofit organizations.

Click here for event brochure 2007 Professional Development Day of the Palm Beach Chapter of PRSA

Contact:
Elena del Valle                                                    
elena@lnaworld.com

Editors: JPG photos available

HispanicMPR.com nominated for Blogger’s Choice Awards 2007

Monday, June 11th, 2007

Boca Raton, FL – Hispanic Marketing & Public Relations, HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, was recently nominated for four Blogger’s Choice Awards. HispanicMPR.com was nominated for Best Business Blog, Best Marketing Blog, Best Podcast and Best Blog Design. Blogger’s Choice Awards 2007 winners will be announced on November 10, 2007 at PostieCon in Las Vegas, Nevada. PostieCon is a one-day blog conference hosted by PayPerPost™. More information is available online at www.HispanicMPR.com

Started as a companion website for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews.  Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence. 

There are 35 categories in the Blogger’s Choice Awards 2007 including Best Animal Blogger, Best Blog About Blogging, Best Blog About Stuff, Best Blog Design, Best Blog of All Time, Best Blogging Host, Best Business Blog, Best Celebrity Blogger, Best Charity Blog, Best Corporate Blog, Best Education Blog, Best Entertainment Blog, Best Food Blog, Foreign Language Blog, Best Geek Blog, Best Gossip Blog, Best Health Blog, Best Hobby Blog, Best Humor Blog, Best Marketing Blog, Best Parenting Blog, Best Photography Blog, Best Podcast, Best Political Blog, Best Pop Culture Blog, Best Religion Blog, Best Shopping Blog, Best Sports Blog, Best Travel Blog, Best Video Blogger, Freakiest Blogger, Hottest Daddy Blogger, Hottest Mommy Blogger, Most Obnoxious Blogger, The “Blogitzer” and Worst Blog of All Time. Additional information on the awards is available at BloggersChoiceAwards.com.

Contact:
Elena del Valle                                                    
elena@lnaworld.com

Editors: JPG photos available

HispanicMPR.com offers complimentary first “Emotional Branding” downloadable recording with completion of Visitor Survey

Tuesday, May 29th, 2007

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Boca Raton, FL – HispanicMPR.com, an online forum and podcast for the exchange of information and ideas on Hispanic marketing and public relations, released a new downloadable audio recording, “Emotional Branding: How to capture the heart and mind of the Hispanic consumer” by Jay Gronlund and Mario Quiñones. The downloadable recording sells for $109.95 and features an interview with and presentation by Latino market experts Gronlund and Quiñones. For a limited time the recording is available on a complimentary basis for those who complete the HispanicMPR Subscriber Survey. Details on the recording are available online at http://www.hispanicmpr.com/resources/hmpr-products/emotional-branding/

Gronlund, vice president and managing director, Latin Pulse USA, is a marketing professional with over 30 years of senior management experience in large multinationals and international consulting. Mario Quiñones, president and founder, Latin Pulse, is responsible for the operations of Latin Pulse since July 2000. The company has operations in Mexico, Central America, South America and the U.S Hispanic market.

“Emotional Branding” is the latest addition to the HispanicMPR.com Resources Section launched in 2006. Other presentations by experts and leaders in the field are: “Hispanic Market Overview,” “The Next Step: Secondary Latino Markets,” “Latino Media and Hispanic Media Training,” “Marketing to Hispanics Online,” “Search Engine Marketing to Hispanics,” “Latino Family Dynamics,” “Hispanic Projections,” “Electronic Publicity and Broadcast Media,” and “Hispanic Market Translation Issues.”

Experts include: Joel Bary, CEO and board member, LatinMedios.com; Liria  Barbosa, senior research analyst, C & R Research; Alex Carvallo, U.S. Hispanic media manager for Consumer Marketing, Intel Americas; Elena del Valle, MBA, principal, LNA World Communications; Martha E. Galindo, president and CEO of Galindo Publicidad Inc.; David Henry, president and founder of TeleNoticias; Brenda Hurley, vice president, C & R Research; Matias Perel, founder and president, Latin3; Roger Selbert, Ph.D., principal, The Growth Strategies Group; Federico Subervi, Ph.D., professor, School of Journalism and Mass Communication, Texas State University-San Marcos; Dora O. Tovar, MPA, president, Tovar Public Relations; Michele Valdovinos, vice president of Research and Marketing, Phoenix Cultural Access Group.

Started as a companion website for the Hispanic Marketing & Public Relations book (Poyeen Publishing, $49.95), HispanicMPR.com provides a forum for readers and authors of the book, website subscribers and visitors to connect, discover the latest Hispanic daily market news and updates and listen to expert downloadable presentations and weekly podcast interviews.  Visitors may sign up for daily email updates, search the website for Hispanic market information; and listen to podcasts on the podcast announcement page, the website’s audio player or download them for convenient listening on their MP3 or iPod players.

The Hispanic Marketing & Public Relations book was a 2006 Choice Outstanding Academic Title, the first title in its category to be selected for the prestigious recognition. The book provides 435 pages of information, case studies, graphics, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts. Seventeen practitioners and two university academics, contributed fifteen chapters to the book, which benefits the Hispanic Marketing & Communication Association (HMCA), is a volunteer driven nonprofit professional association dedicated to Hispanic marketing excellence.  More information is available online at http://www.hispanicmpr.com/
 

Contact:

Elena del Valle                                                     
elena@lnaworld.com

Editors: JPG photos available

Hispanic Marketing & Public Relations book first ever Hispanic marketing book selected Choice magazine Outstanding Academic Title

Monday, January 29th, 2007

Hispanic Marketing & Public Relations book cover 

Attention editors jpg photos available

FOR IMMEDIATE RELEASE   

Boca Raton, FL (January 29, 2007) – Choice magazine selected The Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority book (Poyeen Publishing, $49.95) a 2006 Outstanding Academic Title. This makes Hispanic Marketing & Public Relations the first ever Hispanic marketing title selected for the exclusive list. Only 640 outstanding works were selected for their excellence in scholarship and presentation, the significance of their contribution to the field, and their value as important – often, as in this case, the first – treatment of their subject. The Hispanic Marketing & Public Relations book was one of more than 25,000 titles considered for selection by Choice in 2006. Outstanding Academic Titles are the “best of the best.” Information about the book, including a list of authors and table of contents, is available at http://www.hispanicmpr.com/the-book/

Choice reviews about 7,000 titles a year. From those, the editorial staff select the best titles for a once a year list of outstanding works. The 2006 list of Outstanding Academic Titles was announced in January 2007. Choice is a publication of the Association of College and Research Libraries, a division of the American Library Association.

Hispanic Marketing & Public Relations is useful for anyone targeting U.S. Hispanics, including marketing professionals and students.  The book, provides 435 pages of information, graphics, (including 93 tables and figures), case studies, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts, and benefits the Hispanic Marketing & Communication Association, HMCA. 

“It’s really exciting to see experts from across the country collaborate to provide this information which is invaluable for practitioners and students alike,“ said Elena del Valle, book editor. “The book provides information that would cost readers hundreds if not thousands of dollars in research and consulting fees for a very affordable price while promoting Hispanic marketing excellence.”

Seventeen practitioners and two university academics, contributed fifteen chapters to Hispanic Marketing & Public Relations. Cris Ascunce of CAT Grafix, Inc. designed the cover. Topics include a U.S. Hispanic market outline, acculturation issues, Hispanic online usage, reaching Hispanics in-language, demographic projections, perceptions, qualitative and quantitative research considerations, public relations, special events, Hispanic media, electronic publicity and media training.  Authors include a veritable who’s who of U.S. Hispanic marketing.  Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.

Contact:  
Elena del Valle
elena@lnaworld.com
1(305) 270-6309